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Educate. Explore. Engage.

WEDU PBS provides quality multimedia content and community outreach to our audience. Our mission is to educate, explore, and engage to inspire a lifetime of learning and discovery. We serve the public good and enable our communities to connect, grow and become active participants in shaping the future.

Rob Lorei chatting with a kid on Florida This Week
Cathy Unruh interviewing Rick Steves' on her show Up Close with Cathy Unruh
Kids playing PBS Kids apps on an IPAD at an event

Our Values

INTEGRITY: Carry out our work with responsibility and accountability to maintain trust with our audience.

INCLUSION: Respect and celebrate diverse ideas and cultures to bring to light stories that would otherwise remain untold.

INNOVATION: Embrace creativity and change through collaboration, encouragement of alternative perspectives and use of emerging technologies.

Woman using a camera in a WEDU PBS studio.
Educate
Man holding various birds in a WEDU PBS Studio
Explore
Camera operator at a WEDU PBS studio
Engage

We are West Central Florida’s PBS station. Financially supported by the community, the organization offers a wealth of award-winning inspirational, educational and enlightening content over a variety of multimedia platforms including: television, our website and various social media platforms, our monthly member magazine Premiere, educational outreach activities and a myriad of special events.

Our focus on the local community has resulted in the station being regarded as a beacon of trust for people of every walk of life no matter their age, ethnicity or socio-economic status. WEDU PBS is a treasured community resource; a window to the world for the homebound and a vital educational source for the youngest members of society. We pride ourselves on our position in the Tampa Bay community as a leader, partner, informed citizen and a member of PBS, the most trusted institution in America (Marketing & Research Resources, Inc. M&RR, January 2021).